Signpost 20

Good design aligns the work aesthetic of an organisation with its looks.

In a nutshell:

Appearance isn't just about beauty; good design is more than just having good taste. The appearance of a workplace is important because it reflects the organisation's ambitions and influences interactions with employees and clients.

Key Chapter: 18

• 20.1 How a workplace looks is important because it communicates the ambitions of the people and organisation it houses and influence the interactions the organisation has with its employees and clients. p.62

• 20.2 Looks are important, and they go beyond beauty. We should not confuse good taste for good design. p.62