The difficulty in changing our beliefs can hinder the adoption of innovation.
Key Chapters: 23
• 24.1 We should avoid adoption of ideas which we might have good reasons to avoid, but we should reconsider those which we discard for no other reason than that they question our beliefs. A good way to differentiate between these two is to examine the extent of the visceral reaction one has to the idea. p.83
• 24.2 Do not cherry-pick evidence that aligns with your believes while avoiding that which discredit them. p.83
• 24.3 A new idea makes you think that after all, your favourite notions may be wrong, your firmest beliefs ill-founded. p.83